TOLEDO Ohio–Business Wire–David Feniger president of American Posts LLC of Toledo Ohio is leading thebattle for survival of the

TOLEDO, Ohio–(Business Wire)–David Feniger, president of American Posts, LLC of Toledo, Ohio is leading thebattle for survival of the American small steel product industry. Oddly, theopponent is not China, although that nation is the source of his competition.The real enemy, he says, is American insensitivity to the foreign origin ofeveryday products, and quality. Feniger says that his own business is a point-in-fact of a nationalawareness-deficit problem. American Posts is the last domestic manufacturer ofthose ubiquitous green u-channel posts used by homeowners, farmers, landscapers,and contractors. When David and his father Bill founded American Posts in Marchof 2005, there were still three other U.S. companies stamping out the posts.Today, American Posts stands alone.

“The story of the humble steel fence post is symbolic of the battle against theflood of cheap foreign steel, the loss of U.S. jobs, and disappearing productsstamped Made in America,” says David. Too few distributors and consumersunderstand the consequences of fewer and fewer American manufacturers ofeveryday goods, having become de-sensitized by the flood of products marked Madein China. “Buying items produced in America has a ripple effect that benefitsmanufacturers, employees, and local communities alike. Buying American is thepractical economic stimulus program,” he says.

David believes that if consumers were made aware of the importance and highquality of American-made products and craftsmanship, they would take a secondlook when making a purchase. To drive home the point, American Posts launchedits Buy a Stake in America campaign focusing on small manufacturers likethemselves that are the backbone of the U.S economy. They have urged both bigbox retailers and resellers of their steel fence posts to consider theadvantages of stocking American Post products American Posts is making headway. “We are convincing major outlet stores of theimportance of carrying products like ours which are made here by Americans,using American steel,” says Feniger. “When they order posts from China, theyoften have to buy in huge quantities, months in advance. We can supply almostany quantity to multiple sites within a matter of days.” Just-in-time deliveryat a competitive cost is particularly convincing now that distributors areaverse to carrying huge inventories. Ace Hardware is a major convert, and nowbuys the product exclusively from American Posts.