So we will be looking for a different approach from fear

So we will be looking for a different approach from fear.”Delaney Lund Knox Warren & Partners and Naked Communications, the partnership designing the new campaign, will try to overcome widespread ignorance about STIs by spelling out the real risks of catching one and the potential dangers to health.The two-year campaign, to be launched in the autumn, will use radio, young people’s magazines and electronic media to reach its audience at times when people are likely to be most receptive, such as Friday and Saturday nights when they are getting ready to go out.DLKW, whose clients include the Halifax, Capital Radio and the Financial Times, also devised a government campaign to reduce teenage pregnancies. It may even have had a negative impact, making people think the warning wasn’t relevant to them. An official at the Department of Health said there was a tendency, with the “fear-based” campaign, for people to think the message did not apply to them.”It created the expectation of an HIV epidemic and, when that did not materialise, it distanced the audience. The Department of Health has commissioned an advertising agency to devise a new safe-sex message for the under-thirties, the first important push since the notorious 1986 adverts.The £2m campaign will not repeat the scare tactics, now seen as having been counterproductive and less effective than factual campaigns designed to dramatise rather than shock. It was seen as a classic among advertising campaigns.
Designed to frighten people into practising only safe sex, the notorious “Don’t Die of Ignorance” adverts launched by the Government in 1986 were hailed as a success in raising awareness on HIV and Aids.But 16 years later, sexually transmitted infections (STIs) have soared to record levels and young people who missed the Aids scare of the late Eighties and early Nineties are engaging in increasingly risky sexual behaviour.Among those aged between 18 to 30, one in nine is likely to contract a sexually transmitted disease, such as gonorrhoea, syphilis, herpes and a range of 20 other infections as well as HIV/Aids. Against a backdrop of icebergs and tombstones, the voice of the actor John Hurt sounded a chilling warning of an impending Aids epidemic.

MMR remains the best way to protect children against measles, mumps and rubella.”. The researchers added that MMR protects against mumps and rubella, which can cause serious complications including deafness, congenital abnormalities, heart defects, brain damage and stillbirth.A Department of Health spokeswoman said: “This review confirms earlier studies that the scientific evidence finds no link between MMR and autism or inflammatory bowel disease.”We hope that parents are encouraged by these latest conclusions on the safety of this vaccine. But measles itself causes acute fever in all infected children. In some areas, the rate fell to 73 per cent.The review, conducted by the independent clinical research company Bazian Ltd, drew four main conclusions about the MMR vaccine, which has been given to more than 500 million children in at least 90 countries.The research team found no evidence that MMR or single measles vaccines were associated with autism or inflammatory bowel disease.There was, however, strong evidence that both MMR and single measles vaccination virtually eliminated the risk of measles and measles complications, which can result in permanent neurological damage or death.There was “consistent evidence” that MMR and single measles vaccines were associated with small, similar risks of self-limiting fever within three weeks of vaccination. In eight of the 12 cases, the parents felt there was a link.”The study was mentioned in the review “purely because it was the sole study that seems to have caused the furore over MMR”, Dr Muthu said.His research team concludes: “We found that the study does not establish MMR as a cause of inflammatory bowel disease, autism or developmental regression and that its hypothesis has been satisfactorily tested by scientifically reliable studies.”After the MMR controversy erupted, the national MMR vaccination rate fell to 84 per cent of children under two in autumn last year, compared with a government target of 95 per cent. “Dr Wakefield selected the cases of children with a developmental or bowel disorder and then asked the parents whether they felt there was a link with MMR.

An analysis of 2,000 research studies concluded yesterday that there is no evidence that the triple MMR jab or the single measles vaccine is linked to autism in children or inflammatory bowel disease.
Doctors who carried out the most extensive review of all the scientific literature to date said they could reassure parents about the safety of the measles, mumps and rubella vaccine.Dr Vivek Muthu, a clinical epidemiologist who spent five months on the study, said: “I am convinced now that there is no link between MMR and autism I do feel it is definitive. Tim Henman made an uncertain start to the Stella Artois Championships at Queen’s Club, struggling to a 6–4, 7–6 win over South African journeyman Neville Godwin. This comes in handy for stars such as Boris Becker who, for instance, made $18m in prize money during his career.Clare Dwyer Hogg. That year, over 1.5 million pairs of that shoe were sold.* The endorsements that top-class tennis players receive make them approximately four times more money than their tennis earnings. In 1985, Boris Becker endorsed them: after his first victory at Wimbledon, sales of rackets jumped to 150,000.* When John McEnroe had ankle problems, he switched to a type of shoe that had sales of about 1,000 per year. Kafelnikov is a millionaire who uses his own jet to get to tournaments.* In 1984, Puma sold 15,000 tennis rackets a year.

Since Tarango became a pro in 1989, he has amassed over $3.25m in prize money. The total prize fund for the championship: £8.82m.* Jeff Tarango (No 92 in the world) and Russian Yevgeny Kafelnikov share the view that tennis players don’t get paid enough. This year, the women’s champion will win £486,000, and the winner of the men’s singles £525,000. In the same year, Bjorn Borg won £15,000 as the men’s singles champion That year, the total prize money was £222,540. Once infamous for swearing at Wimbledon when he was a competitor, he is now a member of the BBC’s Wimbledon commentary team, runs a Manhattan art gallery, has a TV quiz show, and writes columns for newspapers – and all while continuing his career as a tennis player on the Seniors tour.* Virginia Wade, the last British player to win a Wimbledon singles title, in 1977, won £13,500. So far, Agassi has won $18m in prize money and gained $13m in endorsements; between Agassi and Sampras, the amount of prize money totals $62m.* Rod Laver, who played in the 1960s, was the first ever tennis millionaire.* It is estimated that John McEnroe has a fortune of £100m.